During the recent OR (Outdoor Retailer) Trade Show we met with Aparna at NOLS
to discuss our joint goals and strategies for getting young people outside.
Certainly GECKO and NOLS are on the same page on this topic and we continue
to see incredible opportunities and benefits in our partnership.
NOLS has identified that a couple of critical "gaps" exist in the demopgrapics that
are participating in their courses and the outdoors in general.
"We need more youngwomen in the outdoors." Aparna told me.
Certainly this catagory rings true with GECKO and Denali's story.
To that end we've decided to give addtional focus and preference to young women
applying for GECKO scholarships this year.
While at NOLS we had the opportunity to pick up the new 2012 catalog and were very
please (and grateful) to see a full page dedicated to Denali's story and GECKO! Titled
"Reawakening the "WILD" in your child." NOLS did a fantastic job of summing up the
incredible journey Morgan Denali had through her three NOLS trips and the positive,
life changing effects they had on her.
Morgan